Combining creative prowess with analytical acuity, this role is designed for a visionary who navigates the ever-evolving social media landscape with ease, crafting impactful content and strategies that resonate with our target audience and elevate our brand to new heights.
Detailed Responsibilities
Keyword Research:
Conduct comprehensive keyword research to identify high-value keywords and phrases relevant to the business’s products or services. This involves analyzing search volume, competition, and searcher intent to create a targeted keyword strategy.
Website Optimization:
Implement on-page SEO strategies to optimize website elements, including titles, meta descriptions, header tags, images, and internal link structures, ensuring that the website is fully optimized for targeted keywords.
Content Strategy:
Develop a content strategy that aligns with SEO goals, focusing on creating high-quality, relevant content that addresses the needs and questions of the target audience. This includes blog posts, articles, guides, and videos that are optimized for search engines.
Backlink Strategy:
Develop and execute a backlink strategy to build high-quality inbound links from reputable sites. This involves content marketing, outreach, guest blogging, and partnership development to enhance domain authority.
Competitor Analysis:
Conduct regular competitor analysis to understand their SEO strategies, keyword targeting, and backlink profiles. Use insights to inform and adjust the SEO strategy.
SEO Trends and Algorithm Updates:
Stay up-to-date with the latest SEO trends and Google algorithm updates. Adapt strategies to comply with new guidelines and leverage new opportunities to maintain and improve search engine rankings.
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