Balancing the art of storytelling with the science of analytics, these digital architects sculpt a brand’s online presence to achieve unparalleled visibility and impact.
Detailed Responsibilities
Digital Strategy Development:
Create comprehensive online marketing strategies that align with the company’s overall objectives. This includes setting goals, defining target audiences, selecting the appropriate digital channels, and allocating budgets.
Content Marketing:
Plan and execute content marketing campaigns that engage target audiences, increase brand awareness, and drive traffic to the website. This involves creating a content calendar, producing and distributing high-quality content (blogs, videos, infographics), and measuring the impact of content marketing efforts.
Email Marketing:
Design and execute email marketing campaigns to nurture leads, promote products or services, and retain customers. Segment email lists, craft compelling email messages, test email campaigns, and analyze performance to improve engagement and conversions.
Paid Advertising:
Plan and manage paid advertising campaigns across platforms such as Google AdWords, Facebook, Instagram, LinkedIn, and others. Monitor ad performance, adjust bids, test ad creatives, and optimize campaigns for maximum ROI.
Analytics and Reporting:
Use analytics tools to track the performance of online marketing activities. Analyze data on website traffic, conversion rates, engagement metrics, and more to gauge the effectiveness of strategies and make data-driven decisions.
Market Research:
Conduct research to understand market trends, competitor activities, and customer preferences. Use insights to inform marketing strategies and adapt to changes in the digital landscape.
Brand Management:
Ensure that all online marketing activities reflect the brand’s identity and values consistently. Monitor online brand reputation and respond to customer feedback across digital channels.
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