Combining creative prowess with analytical acuity, this role is designed for a visionary who navigates the ever-evolving social media landscape with ease, crafting impactful content and strategies that resonate with our target audience and elevate our brand to new heights.
Detailed Responsibilities
Content Creation:
Develop engaging content for various social media platforms, including posts, stories, videos, and live sessions. Ensure content aligns with the brand’s voice and objectives.
Strategy Development:
Craft comprehensive social media strategies to increase brand visibility, engagement, and followers. This involves identifying target audiences, setting clear objectives, and planning content calendars.
Analytics and Reporting:
Monitor, analyze, and report on social media performance using tools like Google Analytics, Facebook Insights, and others. Use data to refine strategies and report ROI to stakeholders.
Community Management:
Actively engage with the community by responding to comments, messages, and reviews. Build relationships with followers and manage online reputation.
Trend Monitoring:
Stay up-to-date with the latest social media trends, algorithms, and best practices. Implement innovative tactics to keep the brand’s social media presence fresh and relevant.
Ad Campaign Management:
Plan, execute, and optimize paid social media campaigns. Monitor budgets, adjust bids, and test different ad formats to achieve the best results.
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